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Magento 2 Google Tag Manager Pro Enhanced Ecommerce Tracking

£104.99 Excluding VAT

This Magento 2 extension allows you to install Google Tag Manager on your Magento 2 store which will help you integrate Enhanced Ecommerce, Google Remarketing, Facebook Pixel, Facebook Conversion and many more tracking with GTM (Google Tag Manager).

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Magento 2 Google Tag Manager for Enhanced Ecommerce and more tracking

This module allows you to integrate Google Tag Manager on your Magento 2 webstore with minimal effort

Here are the main features of this module-:

  • It creates datalayer for Universal Analytics Enhanced Ecommerce tracking
  • It creates datalayer for Google Adwords Dynamic Remarketing tracking for Retails sites
  • It creates datalayer for Google Adwords Dynamic Remarketing tracking for Other sites with dynx_ variables
  • IIt creates datalayer for Facebook pixel tracking
  • It creates datalayer for Facebook conversation pixel tracking
  • It creates datalayer for Marin tracking
  • It creates datalayer for Interstate Analytics tracking
  • It creates datalayer for Perfect Audience tracking
  • It creates datalayer for DoubleClick Floodlight Counter
  • It creates datalayer for DoubleClick Floodlight Sales
  • It creates datalayer for Google Optimize
  • It creates datalayer for Google Surveys Website Satisfaction
  • It creates datalayer for many other pixel and conversation pixel tracking
  • It works with sub-domains and multi-domain websites **
  • It comes with an e-commerce tracking and send all the item level information to Google
  • It supports Enhanced Ecommerce Shopping Behaviour Report using data layer
  • It supports Enhanced Ecommerce Checkout Behaviour Report which measures Magento checkout steps using data layer
  • It supports Enhanced Ecommerce Product List Performance Report using data layer
  • It supports Enhanced Ecommerce Product Performance Report using data layer
  • It supports Enhanced Ecommerce Sales Performance Report using data layer
  • It captures product Impressions, add to cart & product clicks events on category page
  • It captures product Impressions, add to cart & product clicks events on product page
  • It captures product Impressions, add to cart & product clicks events on advanced search and search result pages
  • It captures product Impressions, add to cart & product clicks events on related products
  • It captures product Impressions, add to cart & product clicks events on cross-sell products
  • It captures product Impressions, add to cart & product clicks events on up-sell products
  • It captures refunds against the original transaction
  • It measures complete checkout process including billing, shipping, shipping method, payment method and order review steps
  • It measures checkout steps with user selected option For example, shipping method selected as 'next day delivery' or payment method as 'paypal' will be shown in the events
  • It capture promotion data with each transaction including promotion or coupon code
  • It measures transactions with specified local currency
  • It supports Google Adwords Dynamic Remarketing and capture data on home, product, category, search, checkout and order confirmation page using data layer
  • This module can be completely disabled whenever required via system configuration in admin

We have implemented this module on our demo website for you to have a look magento2.scommerce-mage.co.uk, please email us (core@scommerce-mage.co.uk) your gmail ID and we are more than happy to share our test Google Analtytics account with you.

Compatible with Magento 2 community and enterprise 2.0.x - 2.2.x including cloud edition

Same version of Magento 1 module can be bought using the following link https://www.scommerce-mage.co.uk/magento-enhanced-ecommerce-tracking-with-google-tag-manager.html

We provide 60 days free support and free upgrade from the date of purchase for any standard Magento site. Installation service is also available with a minimal charge of £50 with 90 days free support and free upgrade for any standard Magento Site. If you need any help with this extension or you want to enhance this extension to meet your business needs, please contact and we will get in touch with you. And if we like your idea we might do the solution at discounted rate or for free.

** Please refer to our FAQ or T&C section for running our extensions on multiple domains or sub-domains

Please note: If you buy our installation service with this module then we are only going to setup only one tracking in your GTM account and for any other tracking you need to buy additional installation service.

Additional Information

Frequently Asked Questions

Q. How can I get license key for my development website?

A. If you want to get the license key for the developer website, please contact our team at core@scommerce-mage.com along with order number and development site URL. The developer website can be on a separate Magento installation than your base domain for which the license was purchased

Q. Can I test the extension before buying?

A. Unfortunately we can't provide you extension for testing purposes but we have demo available for most of our extensions and happy to provide full refund if the extension doesn't work

Q. Can I request for customisation on your extensions?

A. Yes we do provide all sort of customisation for our clients at the reasonable rates. And if we believe the customisation will help our product then we also provide great discount on the customisation

Q. I have two live domains, do I need a separate license key for each live domain?

A. Yes you need to buy a separate license key for each live domain or sub-domain. If you are buying licenses for more than four live sites in one transaction then we can offer you 30% discount on total amount

Q. How do you setup trackings in GTM?

A. You can import JSON container files within GTM (admin -> import container). The JSON container files are provided along with your extension. Please follow set up guide for further information

Q. How can I manually uninstall your module?

A. Please follow the below steps -:

Step 1: Remove the module Scommerce_% from app/etc/config.php

Step 2: Drop module tables or columns from database, please check app/code/Scommerce/Module/Setup folder for more information

Step 3: Remove the folder app/code/Scommerce/%

Step 4: Remove module configuration settings from core_config_data table by running the following query

DELETE FROM core_config_data WHERE path LIKE 'scommerce%'
Step 5: Remove module from setup_module table by running the following query
DELETE FROM setup_module WHERE module LIKE 'Scommerce_%';

Q. On category page, when I check id or brand fields in the data layer, they show blank, not sure why?

A. Go to Admin -> Stores-> Attributes -> Product . Now search for sku or brand attribute, once found click on the attribute to edit and make sure "Used in Product Listing" is set to yes.

Q. Why are not all of my transactions tracked?

A. This could be because of a few reasons:

  1. The user who has made the transaction had his JavaScript or cookies turned off
  2. The user has left the page before the transaction has had a chance to be sent to GA
  3. There may be a JavaScript issue on the order confirmation page
  4. Order confirmation page does not get loaded with certain payment methods

Q. Is the GA code inside the GTM module itself?

A. We have dataLayers for GTM so you should be able to implement most of the trackings using GTM only.

Q. What is the difference between the Enhanced Ecommerce tracking extension and also the Enhanced Ecommerce with Google Tag Manager tracking extension?

A. GTM pro helps you track not only Enhanced Ecommerce tracking but many others like Facebook, Google Analytics, Marin Software, Google Adwords and many more trackings via Google Tag Manager. Our Enhanced Ecommerce module is completely focused on Google enhanced ecommerce on so you would have more features in that module in comparison to our GTM pro module. For example:- It comes with an option to link two google analytics accounts which is not part of GTM pro.

Q. Why do I see page not found or 404 error with gtm.js?

A. This happens because either your GTM Account ID is invalid or you haven't published your container in Google Tag Manager

Version 2.0.0 - Commiting initial versions

Version 2.0.1 - Fixed issues related to section ids, override customer-data.js

Version 2.0.2 - Further fixed issues related to section ids, override customer-data.js

Version 2.0.3 - Fixed issue related to customer-data.js

Version 2.0.4 - Fixed issue related jquerycookie declaration in gtm.phtml file

Version 2.0.5 - Changed module to with minify HTML

Version 2.0.6 - Added support for Dynamic Remarketing, Facebook and others. Also changed the code to support new Google Recommendation of moving GTM script to the head and noscript just after body start

Version 2.0.7 - Fixed issue related to brand dropdown. Also added missing variable in the documentation

Version 2.0.8 - Updated GoogleTagManagerPro module to support Magento marketplace standards

Version 2.0.9 - Fixed issues related to GTM pro extension when extension is not enabled

Version 2.0.10 - Added new configuration ajax add to basket enable or not to make sure if ajax add to basket is not enabled then our plugin should enable it on the website

Version 2.0.11 - Removed console.log from phtml files

Version 2.0.12 - Fixed issue related to adding product from wishlist to basket

Version 2.0.13 - Added feature to turn on dynamic remarketing for other sites using dynx_* variables

  1. Must have extension!
    Review by Sam Clarkson

    This extension is very useful especially if you want to integrate several trackings on your website. Scommerce team was helpful and documentation instructions were not that bad too. No doubt this should be a must have extension for Magento stores.

    (Posted on 04/12/2017)

  2. Good product
    Review by Arjun

    The integration was a bit tricky.
    One suggestion: You can use the feature of export/import GTM container and add the container as a json in your module , so creating the tags become easier for users.

    (Posted on 25/10/2017)

  3. Quick to install and easy to set up
    Review by Ramesh M

    We would highly recommend this extension to anyone who is looking to implementing various tracking whether it is pixel or conversion tracking because this extension gives you various options. We have already used this for Facebook, Enhanced Ecommerce, Interstate Analytics, Marin Software and Google Dynamic Remarketing.

    (Posted on 09/09/2017)

  4. Excellent work!
    Review by Matt Kimber

    Really happy with this extension we bought it for Enhanced Ecommerce tracking but these developers have provided data layers for all sort of trackings. We managed to implement other trackings like Marin Software and Facebook with no problem. Great work guys!

    (Posted on 28/06/2017)

  5. Worth the Price for the Instructions Alone
    Review by Tracy

    If you’re thinking of implementing Google Tag Manager, e-commerce tracking, Facebook pixel and Facebook conversion tracking this extension has the lot. I’m not kidding about the instructions either, they literally walk you through setting up everything including Facebook pixel and Google tag manager.

    Keep up the great work guys.



    (Posted on 13/04/2017)

  6. Great response!
    Review by Phillip West

    We bought this extension with installation service and Scommerce Mage team installed this extension within 2 hours of purchasing. Checked FB and Google Analytics and everything is working as expected. Extremely pleased with the service. Great value for money, thanks guys, keep it up!

    (Posted on 15/02/2017)




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