Magento 2 Facebook Conversion and Audience Pixel Tracking

98% of 100
£101.99 £84.99
Compatible with Magento 2 community and enterprise 2.3.3 - 2.4.x including cloud edition
Magento 2 Facebook Conversion and Audience Pixel Tracking extension allows you to integrate Facebook Conversion and Upgraded Audience Pixel Tracking with all dynamic events on your Magento 2 website effortlessly. This Magento 2 module helps analysing Facebook ads and campaign performance within Facebook analytics.

Free Support

up to 60 days

Free Upgrades

up to 1 year

Fully open source


5 It works!
We bought this module and installed it by using installation guide. It worked straight away, very pleased with results! Thumbs up!
4.7 Just works!
We installed the extension and added license key in admin configuration, voila! We could see data coming through in Facebook straight away. Well pleased with the extension, price could be less but not too fussed.
5 Dynamic Product Ads - Finally works
We wanted to track dynamic product ads in Facebook and this team/plugin came to a rescue. SCommerce team was very helpful and helped us not only setup tracking on our website but also helped us setting up catalogue in Facebook. We can see the events in FB and our dynamic remarkeitng ads are running as expected!
5 Exremely Helpful
Great extension that did exactly what the client needed. Support was quick and efficient for troubleshooting. Extremely happy with everything.
Composer Package name:
Latest Version:

Product description

Facebook Audience Pixel Tracking includig Dynamic Product Ads for Magento 2


Compatible with Magento 2 community and enterprise 2.3.3 - 2.4.x including cloud edition

The module allows you to add facebook conversion and custom audience pixel tracking on your Magento 2 webstore.

Facebook conversion tracking

Below are the main features of the module-:

  • It implements facebook conversion tracking on your site
  • It implements facebook custom audience pixel tracking including dynamic product ads on your site
  • It integrates conversion pixel tracking on order confirmation, cart, registration and contact us pages
  • It supports both old facebook custom audience pixel tracking and new one including retargeting or remarketing
  • It integrates facebook tag api along with events including PageView, ViewContent, Search, AddToCart, AddToWishlist, InitiateCheckout, AddPaymentInfo, Purchase and CompleteRegistration (Facebook Pixel Events)
  • It allows you to add pixel for dynamic product ads
  • It has inbuilt GDPR support(NEW!)
  • All the configurations and be easily managed from admin panel
  • It works with sub-domains and multi-domain websites **
  • This module can be completely disabled whenever required via system configuration in admin

Same version of Magento 1 module can be bought using the following link

Compatible with Magento 2 community and enterprise 2.3.3 - 2.4.x including cloud edition

We provide 60 days free support and 12 months of free upgrade from the date of purchase for any standard Magento site. Installation service is also available with a minimal charge of £70 for any standard Magento Site. Additionally, you can buy our 12 months free premium support and free lifetime upgrade for just £70. If you need any help with this extension or you want to enhance this extension to meet your business needs, please contact and we will get in touch with you within 48 hours. And if we like your idea we might do the solution at a discounted rate or for free.

** Please refer to our FAQ or T&C section for running our extensions on multiple domains or sub-domains


Q. How can I get license key for my development website?
A. If you want to get the license key for the developer website, please contact our team at along with order number and development site URL. The developer website can be on a separate Magento installation than your base domain for which the license was purchased
Q. Can I test the extension before buying?
A. Unfortunately we can't provide you extension for testing purposes but we have demo available for most of our extensions and happy to provide full refund if the extension doesn't work
Q. Can I request for customisation on your extensions?
A. Yes we do provide all sort of customisation for our clients at the reasonable rates. And if we believe the customisation will help our product then we also provide great discount on the customisation
Q. I have two live domains, do I need a separate license key for each live domain?
A. Yes you need to buy a separate license key for each live domain ( or sub-domain ( or subfolder ( If you are buying licenses for more than four live sites in one transaction then we can offer you 30% discount on total amount
Q. How can I upgrade my extension to the latest version?
A. If your extension is within the free upgrade period (12 months from purchased date) then simply email us with your order number and our team will send you the latest version of the extension but if it is outside free upgrade period then you need to buy an upgrade using the following link

Once you received the latest version of our extension then we would highly recommend to delete all the files and folder of our extension from your website first before uploading the latest version because we might have removed existing files and keeping existing files could cause problems on your website.
Q. Does my license get expired after certain period?
A. No, your license is not going to get expired but we would highly recommend upgrading to get all the latest fixes (including security fixes if any), improvements and new features. In the upgrade, we also ensure it is compatible with the latest version of Magento and when you upgrade you will have a smooth transition.
Q. How can I manually uninstall your module?
A. Please follow the below steps -:

Step 1: Navigate to our store and login to your account. Then go to the My Account Section, on the left menu click on Composer Instructions.
My account section
Step 2: Next, run the config commands shown on the top of the page then click on the extension that you want to install. A composer require command will be revealed in the dropdown menu. Run the command then clear caches to complete the installation. Composer instructions

Q. Where should I put pixel ID for new FB tracking?

A. For new FB tracking you just need to enter pixed ID in Audience Pixel Tag ID field in Admin -> System Configuration -> Scommerce Configuration -> Facebook Conversion Tracking -> General.

Q. How do I test whether plugin is working fine on my website after installation?

A. You can test by installing Facebook Pixel Helper extension on your chrome browser as it validates all your facebook events on different pages of your website

Q. How do I setup "Dynamic Product Ads"?

A. Please make sure you have a product catalog imported in your Facebook Business Manager, for more information about the format, please click here Once the catalog has been set up in Facebook then you can turn on "Dynamic Product Ads" setting of this module from system configuration from your Magento admin panel.

Q: How do I get the Facebook Pixel ID?
A: To get the Facebook Pixel ID please go to your Facebook Ads Manager Account then from the Navigation Bar select "Events Manager". Under "default pixel" click on "Settings" here you will find the Pixel ID.
Q: The Facebook Pixel Helper is showing Warnings and the events are not firing?
A: The Facebook Pixel helper can mislead you into believing that the events haven't been fired. You should always check Facebook Events Manager to see whether data is coming through or not.
Q: I want the tracking to only fire upon the users consent. How can i achieve this using the extension?
A: The extension's GDPR support enables you to control the tracking so that it only fires upon the user's consent. Go to Stores>Configuration>Scommerce Configuration>Facebook Conversion Tracking and set 'Enable GDPR cookie check' to 'Yes' then set 'Force decline' to 'Yes' and provide the GDPR cookie name in the 'GDPR Cookie Key' input box. If you are using our GDPR module then the cookie name is 'marketing_cookie' but if you are using another GDPR extension then please check with the extension developer. Once the setting is complete unless the customer accepts the cookie the Facebook tracking won't fire.

Change Log

Version 2.0.18
2022-10-03 12:05:46
Version 2.0.17
2022-09-29 07:33:57
Added new configuration for interaction with GDPR/Cookie modules Facebook tag is not initialized until the Facebook cookie is accepted
Version 2.0.16
2022-09-27 14:05:59
Facebook extension with GDPR Support Added check with GDPR extension Facebook is not sending any data until cookie is accepted
Version 2.0.15
2022-07-12 10:16:56
Added PHP 8.0 support and made it compatible with Magento 2.4.4
Version 2.0.14
2021-07-28 13:30:09
Checkout code updated to work with latest version of jQuery as it wasn't firing AddPaymentInfo event to Facebook
Version 2.0.13
2020-10-20 16:55:41
Added PHP 7.4 support to the module and created new configuration where administrator can select if parent or child SKU should be sent to Facebook.
Version 2.0.12
2020-09-21 14:52:29
Added feature to select product id attribute from configuration so that it can match facebook product base feed.
Version 2.0.11
2020-06-22 16:50:06
jQuery issue fixed.
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