Magento 2
Magento 1

Magento 2 Facebook Conversion and Audience Pixel Tracking

£64.99 Excluding VAT

Magento 2 Facebook Conversion and Audience Pixel Tracking extension allows you to integrate Facebook Conversion and Upgraded Audience Pixel Tracking with all dynamic events on your Magento 2 website effortlessly. This Magento 2 module helps analysing Facebook ads and campaign performance within Facebook analytics.

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Facebook Audience Pixel Tracking includig Dynamic Product Ads for Magento 2

The module allows you to add facebook conversion and custom audience pixel tracking on your Magento 2 webstore.

Below are the main features of the module-:

  • It implements facebook conversion tracking on your site
  • It implements facebook custom audience pixel tracking including dynamic product ads on your site
  • It integrates conversion pixel tracking on order confirmation, cart, registration and contact us pages
  • It supports both old facebook custom audience pixel tracking and new one including retargeting or remarketing
  • It integrates facebook tag api along with events including PageView, ViewContent, Search, AddToCart, AddToWishlist, InitiateCheckout, AddPaymentInfo, Purchase and CompleteRegistration (
  • It allows you to add pixel for dynamic product ads
  • All the configurations and be easily managed from admin panel
  • It works with sub-domains and multi-domain websites **
  • This module can be completely disabled whenever required via system configuration in admin

Same version of Magento 1 module can be bought using the following link

Compatible with Magento 2 community and enterprise 2.0.x - 2.3.x including cloud edition

We provide 60 days free support and free upgrade from the date of purchase for any standard Magento site. Installation service is also available with a minimal charge of £50 with 6 months free support and free upgrade for any standard Magento Site. If you need any help with this extension or you want to enhance this extension to meet your business needs, please contact and we will get in touch with you. And if we like your idea we might do the solution at discounted rate or for free.

** Please refer to our FAQ or T&C section for running our extensions on multiple domains or sub-domains

Frequently Asked Questions

Q. How can I get license key for my development website?
A. If you want to get the license key for the developer website, please contact our team at along with order number and development site URL. The developer website can be on a separate Magento installation than your base domain for which the license was purchased
Q. Can I test the extension before buying?
A. Unfortunately we can't provide you extension for testing purposes but we have demo available for most of our extensions and happy to provide full refund if the extension doesn't work
Q. Can I request for customisation on your extensions?
A. Yes we do provide all sort of customisation for our clients at the reasonable rates. And if we believe the customisation will help our product then we also provide great discount on the customisation
Q. I have two live domains, do I need a separate license key for each live domain?
A. Yes you need to buy a separate license key for each live domain or sub-domain. If you are buying licenses for more than four live sites in one transaction then we can offer you 30% discount on total amount
Q. How can I upgrade my extension to the latest version?
A. If your extension is within the free upgrade period then simply email us with your order number and our team will send you the latest version of the extension but if it is outside free upgrade period then you need to buy an upgrade using the following link

Once you received the latest version of our extension then we would highly recommend to delete all the files and folder of our extension from your website first before uploading the latest version because we might have removed existing files and keeping existing files could cause problems on your website.
Q. Does my license get expired after certain period?
A. No, your license is not going to get expired but we would highly recommend upgrading to get all the latest fixes (including security fixes if any), improvements and new features. In the upgrade, we also ensure it is compatible with the latest version of Magento and when you upgrade you will have a smooth transition.
Q. How can I manually uninstall your module?
A. Please follow the below steps -:

Step 1: Remove the module Scommerce_% from app/etc/config.php

Step 2: Drop module tables or columns from database, please check app/code/Scommerce/Module/Setup folder for more information

Step 3: Remove the folder app/code/Scommerce/%

Step 4: Remove module configuration settings from core_config_data table by running the following query
DELETE FROM core_config_data WHERE path LIKE 'scommerce%'
Step 5: Remove module from setup_module table by running the following query
DELETE FROM setup_module WHERE module LIKE 'Scommerce_%';
Q. Can I install or upgrade your Magento 2 packages using composer?
A. Yes you can by following the below steps -:

Step 1: Unzip our provided extension

Step 2: Create two separate zip files of the folders found in the following directory -:


which means you will ended up having two zip files "" and "{{extension_name}}.zip"

Step 3: Create packages/scommerce folder on your SSH server on the root of your Magento site

Step 4: Upload two zip files created in Step 2 "" and "{{extension_name}}.zip" to the packages/scommerce folder on your SSH server

Step 5: Update require section of your composer.json (sitting under root of your Magento site) with the following -:
"scommerce/{{extension_name}}": "^{{version_number}}", "scommerce/core": "^{{version_number}}"
You can check the version number and extension name from the composer.json under the following folder of the extension provided



Step 6: Update repositories section of your composer.json (sitting under root of your Magento site) with the following -:
{ "type": "artifact", "url": "packages/scommerce" }
Step 7: Run the following command on your ssh to install or update our package -:
composer require scommerce/extension_name

Q. Where should I put pixel ID for new FB tracking?

A. For new FB tracking you just need to enter pixed ID in Audience Pixel Tag ID field in Admin -> System Configuration -> Scommerce Configuration -> Facebook Conversion Tracking -> General.

Q. How do I test whether plugin is working fine on my website after installation?

A. You can test by installing Facebook Pixel Helper extension on your chrome browser as it validates all your facebook events on different pages of your website

Q. How do I setup "Dynamic Product Ads"?

A. Please make sure you have a product catalog imported in your Facebook Business Manager, for more information about the format, please click here Once the catalog has been set up in Facebook then you can turn on "Dynamic Product Ads" setting of this module from system configuration from your Magento admin panel.

Release Notes

Version 2.0.0 - Commiting initial versions

Version 2.0.1 - Changed system configuration for better clarity between new facebook and old facebook tracking

Version 2.0.2 - Fixed bug related to dynamic product ads

Version 2.0.3 - Fixed search page issue and also changed the logic on checkout page to send checkout initiate and payment info. Changed onepage page to call checkout initiate on page load

Version 2.0.4 - Fixed issue related to already exists in context object error

Version 2.0.5 - Fixed issue related to order confirmation page

Version 2.0.6 - Fixed issue related to wish list page

Version 2.0.7 - Updated facebook conversion module to support Magento marketplace standards

Version 2.0.8 - Removed hard coded page layouts from catalog search and checkout layout xml files

Version 2.0.9 - Add to basket and add to wishlist now sending child product instead of parent product information

Version 2.0.10 - Fixed issue add to cart and also done some refactoring on checkout page

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