Facebook Conversion and Audience Pixel Tracking

100% of 100

Compatible with community: 1.9.x and enterprise: 1.14.x

Magento Facebook Conversion and Audience Pixel Tracking allows you to integrate Facebook Conversion and Upgraded Audience Pixel Tracking with all dynamic events on your Magento website effortlessly.

Free Support

up to 60 days

Free Upgrades

up to 1 year

Fully open source


5 Track your Facebook conversions easily
As we launched our Facebook ad campaign we needed a way to track conversions. This SCommerce-mage extension for Magento does that job, and does it well. The installation was simple and the extension delivered value for us immediately.
5 Perfect
Didn't quite work out of the box for us, and required the devs to come and see what was wrong. A day later they patched the issue live on the store and everything is working as expected. Great support.
5 Works as expected
After installing this extension, we saw results straight away in Facebook event manager and analytics. SCommerce support team was great in answering our question politely. Highly recommend this extension and the team behind building the extension. Best of luck!

Product description

Magento Facebook Pixel Tracking including Dynamic Product Ads or Remarketing

This module allows you to add facebook conversion and custom audience pixel tracking on your Magento webstore.

Here are the main features of this module-:

  • It allows you to implement facebook conversion tracking on your site
  • It allows you to implement facebook custom audience pixel tracking on your site
  • It integrates conversion pixel tracking on order confirmation, cart, registration and contact us pages
  • It integrates facebook custom audience pixel tracking old as well as upgraded including retargeting or remarketing
  • It integrates facebook tag api along with events including PageView, ViewContent, Search, AddToCart, AddToWishlist, InitiateCheckout, AddPaymentInfo, Purchase and CompleteRegistration (Facebook Pixel Events)
  • It allows you to add pixel for dynamic product ads
  • It gives you easy access to manage all the related configurations from admin panel
  • It integrates the conversion tracking effortlessly and accurately without need to modify any template
  • It fully supports GDPR compliance with our GDPR extension or any other third party GDPR extension (NEW!)
  • It works with sub-domains and multi-domain websites **
  • It allows you to turn tracking on and off as required
  • It works with all the latest Magento Enterprise and Community versions
  • This module can be completely disabled whenever required via system configuration in admin

Same version of Magento 2 module can be bought using the following link https://www.scommerce-mage.co.uk/magento2-facebook-conversion-audience-tracking.html

Compatible with community: 1.9.x and enterprise: 1.14.x

We provide 60 days free support and 12 months of free upgrade from the date of purchase for any standard Magento site. Installation service is also available with a minimal charge of £70 for any standard Magento Site. Additionally, you can buy our 12 months free premium support and free lifetime upgrade for just £70. If you need any help with this extension or you want to enhance this extension to meet your business needs, please contact and we will get in touch with you within 48 hours. And if we like your idea we might do the solution at a discounted rate or for free.

** Please refer to our FAQ or T&C section for running our extensions on multiple domains or sub-domains


Q. How can I get license key for my development website?
A. Please login to your account and Go to My account section > From the left menu select Generate Dev License key > Enter the Dev site url and select the extension from the dropdown and click on generate to get the license key
Q. Can I test the extension before buying?
A. Unfortunately we can't provide you extension for testing purposes but we have demo available for most of our extensions and happy to provide full refund if the extension doesn't work
Q. Can I request for customisation on your extensions?
A. Yes we do provide all sort of customisation for our clients at the reasonable rates. And if we believe the customisation will help our product then we also provide great discount on the customisation
Q. I have two live domains, do I need a separate license key for each live domain?
A. Yes you need to buy a separate license key for each live domain (www.site.com) or sub-domain (de.site.com) or subfolder (www.site.com/de). If you are buying licenses for more than four live sites in one transaction then we can offer you 30% discount on total amount
Q. How can I upgrade my extension to the latest version?
A. If your extension is within the free upgrade period (12 months from purchased date) then simply email us with your order number and our team will send you the latest version of the extension but if it is outside free upgrade period then you need to buy an upgrade using the following link

Once you received the latest version of our extension then we would highly recommend to delete all the files and folder of our extension from your website first before uploading the latest version because we might have removed existing files and keeping existing files could cause problems on your website.
Q. Does my license get expired after certain period?
A. No, your license is not going to get expired but we would highly recommend upgrading to get all the latest fixes (including security fixes if any), improvements and new features. In the upgrade, we also ensure it is compatible with the latest version of Magento and when you upgrade you will have a smooth transition.
Q.Where can I download the extension files?
A. Please login into your account on our website and go to the download link under my account section to download the extension package.
Q.Can you provide a key that works for our development (NOT PRODUCTION) environment which will work on a dynamic URL, for example, 12334.gitpod.com and 4567.gitpod.com?
A. Unfortunately it is not possible to generate license keys based on the dynamic URLs. License keys need to be generated per domain or subdomain whether it is production or non-production.

Q. Where should I put pixel ID for new FB tracking?

A. For new FB tracking you just need to enter pixed ID in Audience Pixel Tag ID field in Admin -> System Configuration -> Scommerce Configuration -> Facebook Conversion Tracking -> General.

Q. How do I test whether plugin is working fine on my website after installation?

A. You can test by installing Facebook Pixel Helper extension on your chrome browser as it validates all your facebook events on different pages of your website

Q. How do I setup "Dynamic Product Ads"?

A. Please make sure you have a product catalog imported in your Facebook Business Manager, for more information about the format, please click here https://en-gb.facebook.com/business/help/125074381480892?helpref=faq_content. Once the catalog has been set up in Facebook then you can turn on "Dynamic Product Ads" setting of this module from system configuration from your Magento admin panel.

Q. For GDPR compliance, I am asking my customers to accept whether they are happy for us to use third party cookies for sending personal identified information (PII) or not. Can I integrate this extension so that I can turn on or off sending data to GTM based on customer preference?

A. Yes, if you are using our GDPR extension then you just need to set Enable GDPR cookie check setting to "YES" in the system configuration of our module but if you are using some other third party GDPR extension then you need to ask extension developer to confirm the name of the cookie which you can enter in the GDPR Cookie Key setting.in the system configuration of our module

Q: How do I get the Facebook Pixel ID?
A: To get the Facebook Pixel ID please go to your Facebook Ads Manager Account then from the Navigation Bar select "Events Manager". Under "default pixel" click on "Settings" here you will find the Pixel ID.

Change Log

Version 1.0.0 - Initial Facebook Conversion and Audience Tracking Module

Version 2.0.0 - Added new feature to conversion tracking

Version 3.0.0 - Variable names were wrong in fb.phtml files

Version 4.0.0 - Found some problem with fb tracking code when remarketing is off in system configuration

Version 4.0.1 - Removed rawurlencode from the pages

Version 4.0.2 - Created functions to determine page name and magento standard checkout

Version 4.0.3 - Added new features based on new facebook audience pixel tracking.

Version 4.0.4 - Changed the logic of license key and deleted unencrypted folders

Version 4.0.5 - Fixed PixelID notice error which was filling up system.log file

Version 4.0.6 - Added support for GDPR compliance, once customer has given the consent on using third party cookies for PII then you can turn your GTM tracking on but if they decline then it will be off and won't send data to GTM. For cookie consent and data anonymisation you can use our GDPR extension

Version 4.0.7 - Added new configuration in system configuration to send either base currency product / sales data or store currency product / sales data to Facebook. Also fixed issue related to default pixel value

Version 4.0.8 - Changed to sending child product information instead of parent/configurable product information for add to cart event

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