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Magento 2 missing orders or transactions in Universal Analytics and GA4
Compatible with Magento 2 community and enterprise 2.3.3 - 2.4.x including cloud edition
Magento 2 Sync Missing Google Analytics and GA4 Transactions extension analyses missing transactions between Magento 2 and Google Analytics due to various reasons such as ad blocker, too many products in one transaction, cookies turned off, JavaScript disabled, etc. It sends them back to Analytics so you will be able to see your missing transactions in Google Analytics reports.
- Tracks missing web and phone orders
- Syncs all transactions and sends back missing transactions to Google Analytics
- Generates log report of transactions which were sent back
- Displays all the synched orders in a detailed grid
- Compatible with HYVA Theme(NEW!)
- This extension works independently regardless of which third party Google Analytics extension you are using on your website. For example GTM, GTAG, Universal Analytics etc.
Free Support
up to 60 days
Free Upgrades
up to 1 year
Fully open source
Product Description
Magento 2 Sync Missing Google Analytics Transactions
Compatible with Magento 2 community and enterprise 2.3.3 - 2.4.x including cloud edition
The Magento 2 Google Analytics Missing Transactions extension is like a digital detective for your e-commerce website. This innovative tool takes the guesswork out of tracking your online sales by seamlessly bridging the gap between your Magento 2 store and Google Analytics. It acts as the missing puzzle piece, ensuring that every transaction is accurately recorded and analyzed. With this extension in place, you can confidently make data-driven decisions, optimize your marketing strategies, and uncover hidden insights that will empower your business to thrive in the competitive digital landscape. Say goodbye to missing revenue data and hello to a more precise, comprehensive view of your online store's performance.
Why some of your transactions are missing from Google Analytics?
Have you experienced Google Analytics ecommerce tracking missing transactions? You see your orders in the admin panel but they are not available in Google analytics even though your tracking is working correctly. Transactions can be missing from Analytics due to various reasons such as:-
- Ad blocker is enabled: - Ad blockers can impede transactions from reaching Analytics.
- JavaScript is disabled: - By default almost all tracking extensions utilize JavaScript on the client side but if it is disabled then those transactions are not tracked and are also not sent to the Google Analytics.
- Cookies are turned off
- Customer left the page before transaction was sent to Google Analytics
- Payment gateway is not redirecting customers to your order confirmation page
- Order confirmation page may not load for certain payment methods
- GDPR extensions can also prevent transactions from reaching Google Analytics
Magento 2 Google Analytics Sync for Missing Transactions extension tracks all missing transactions from Google Analytics and sends them back to Analytics for detailed reporting. All the missing order data in Universal Analytics (UA) and GA4 can be retrieved automatically upon enabling this extension.
Missing Transactions in Google Analytics (UA / GA4):Solved !!
If you are using any third party extension that implements Google Universal Analytic Ecommerce tracking via GTAG, GTM, or Enhanced Ecommerce tracking then you may face the issue of missing orders in Google Analytics due to any of the reasons mentioned above.
As most of the extensions use JavaScript implementation it is difficult to send all data to third parties like Google. As part of this extension we use Google APIs to receive list of successful orders from GA and compare / send missing orders from Magento 2 to GA. To send missing orders we use Google Measurement Protocol API. Click here for more information.
Magento 2 Google Analytics Sync for Missing Transactions extension helps you sync and send back these missing orders in Google Analytics. It can even track the orders placed from the admin panel. You can use this extension if your store has any of the tracking methods implemented. Furthermore, it will help you send back Google Analytics ecommerce tracking missing transactions. 
Here are the main features of this module-:
- This module tracks all missing transactions from Google Analytics and GA4 due to various reasons
- This module also tracks all missing transactions from Google Analytics that were created from the admin panel
- It sends back missing transactions from the previous days that you can set from the configuration
- This module can automatically sync transactions with cron that you can configure in its configuration
- It generates a detailed log report of all the missing transactions that were sent back to Google Analytics
- It successfully works for stores that have tracking implemented such as GTAG, GTM, or Enhanced Ecommerce Tracking
- It supports multi-store environment
- Compatible with HYVA Theme(NEW!)
- You can choose to send base order data
- You can also select a brand attribute to send with the brand name from its configuration
- No more missing transaction data from Google Analytics
- This module can be completely disabled whenever required via system configuration in admin
- Support multi-store environment
- User- friendly admin interface
- Ability to enable/disable this module from the admin configuration
- Easy to install and manage
How to Enable Google API for this Extension?
We offer 60 days of free support and 12 months of free upgrade for any standard Magento site when you buy this extension. You can also get our installation service for a small fee. If you want more benefits, you can purchase our 12 months of free premium support and free lifetime upgrade package. Please contact us if you need any assistance or customization for this extension. We will reply to you within 48 hours. We may also offer you a special deal or a free solution if we like your idea.
** Please refer to our FAQ or T&C section for running our extensions on multiple domains or sub-domains
Please note: If you buy our installation service with this module then we are only going to setup only one tracking in your GTM account and for any other tracking you need to buy additional installation service.
FAQ
Q. How does this extension sync missing transactions to Google Analytics?
A. Magento 2 Google sync extension utilizes Google Analytics Reporting API from developer’s console to compare and sync missing transactions to Analytics.
Q. Can I Sync missing orders for the previous specific day?
A. Yes, Aside from the same day you can sync orders for any specific day. Simply go to Admin>Stores>Configuration>Scommerce Configuration>Google Analytics Synchronization and enter the day number in Order Skip Days. It will skip the check for the entered number of days and sync the order for the next exact day. For example:- If you have entered 2 in Order Skip Days then the orders from the last date two days before will be synced and sent to analytics.
Q. Will the extension sync historic data as in all orders from the past?
A. No, the extension doesen't pick up historic data. It can only track and sync data for a specific day. You can change the Order Skip Days setting to pick up all missing orders from a specific day. For eg:- Refer to the image given below. Suppose today is 25/08/2021 and we set the order skip days to 1 then all missing orders specifically on 24/08/2021 will be synced. Similarly if we set the order skip days to 2 then missing orders specifically on 23/08/2021 will be synced.
Q. Can I exclude certain order statues from synchronization?
A. Yes, you will have the option to exclude certain order statues directly from the configuration.
Q. How do I test this extension?
A. You will have to disable all GTM, GTAG, or Enhanced ecommerce on your store and set the number of days to skip in the configuration. Lastly, place orders and wait for the set number of days for the orders to get sync.
Q. Does this extension synchronize transactions automatically?
A. Yes, you can set the time for the CRON from configuration; it will automatically sync transactions based on configuration. 
Q. Is there a report to show the synchronized orders?
A. Yes, you can see the synchronized orders in the grid in your admin panel. Go to System> GA Sync Logs to view the synched orders. Also, every time the order gets synchronized, it creates a log report that you can find in your Var>Log directory. Make sure debugging is set to ‘Yes’ in the configuration.
You can see the synchronized orders in Analytics.
You can see the synchronized orders in Analytics.Q. Where do I get the security key?
A. You can get the security key from Google please visit the following URL and follow the steps given in the User Guide.
Q. Can I send source/medium with my order data for admin orders?
A. Yes, to send source/medium with the order data. You can include source/medium in the configuration. Go to Stores>Configuration>Scommerce Configuration>Google Analytics Synchronization. 
Q. Can I send brand name and attribute with the orders?
A. Yes, you can send the brand name and attribute from the configuration. Go to Stores>Configuration>Scommerce Configuration>Google Analytics Synchronization. Here you will find the options Brand Attribute and Brand Text. You can select the brand attribute from a number of options available for eg: sku. 
Q. Will I be able to run the sync manually?
A. Yes, you can run the sync manually after the set number of days in the configuration. You can run the following command on the server to synchronize manually php bin/magentoscommerce:analyticssync:synchronize
Q. What is Base Order Data in the configuration?
A. It works for stores with multiple currencies where this option of our extension decides which currency information to send to Analytics. "Base Order Data" in the configuration whether you want to send the base currency or the currency selected by the customer while purchasing the product. for eg:- if your store has default currency GBP and you also have currencies USD, EUR, etc. suppose a purchased a product in USD then if this option is set to "yes" then the extension will only send "GBP" in this case i.e your base currency however if you have selected "No" in the configuration then it will send the currency selected by the customer. 
Q. How do I get the Google view Id?
A. To get the Google View Id go to your Analytics property then navigate to Admin>View Settings>View ID
Q. How do I get the Analytics Account ID?
A. To get the Google View Id go to your Analytics property then navigate to Admin>Property Settings>Tacking ID
Q. Extension was installed yesterday and we're still missing few transactions from yesterday and today as well.
A. You need to wait for 48 hours for orders to get synched between Magento and GA because the transactions can take that much time to reach GA. If you want to change that to 24 hours you can change in the configuration but then you might risk having same transactions reaching GA twice.
Also double-check that cron job is working and transactions are getting synched. This can be checked under the admin -> system -> GA Sync logs screen. Alternatively, you can try running the following command on the server -:
php bin/magento scommerce:analyticssync:synchronize
Also double-check that cron job is working and transactions are getting synched. This can be checked under the admin -> system -> GA Sync logs screen. Alternatively, you can try running the following command on the server -:
php bin/magento scommerce:analyticssync:synchronize
Q. During module installation, I am getting the error Google_client does not exist. How do I resolve this issue?
A. The extension requires Google_client to be able to work successfully. Hence to complete the installation you will have run the commands given below, you can check the correct order of commands in our user guide.
composer require google/apiclient
php bin/magento setup:upgrade
php bin/magento setup:di:compile
php bin/magento setup:static-content:deploy
composer require google/apiclient
php bin/magento setup:upgrade
php bin/magento setup:di:compile
php bin/magento setup:static-content:deploy
Q. During module installation, I am getting the error Scommerce_core does not exist. How do I resolve this issue?
A. The extension requires Scommerce/core to be able to work successfully. Hence to complete the installation you will have run the commands given below, you can check the correct order of commands in our user guide.
composer require scommerce/core
php bin/magento setup:upgrade
php bin/magento setup:di:compile
php bin/magento setup:static-content:deploy
composer require scommerce/core
php bin/magento setup:upgrade
php bin/magento setup:di:compile
php bin/magento setup:static-content:deploy
Q. How can I get license key for my development website?
A. Please use the same license as live site provided with the order confirmation email on the staging site and ensure you have the latest version of scommerce/core installed i.e 2.0.9.
Once added go to Stores>Configuration>Scommerce Configuration>Core and click on verify. Once verified the license will start working on your staging site.
Once added go to Stores>Configuration>Scommerce Configuration>Core and click on verify. Once verified the license will start working on your staging site.
Q. Can I test the extension before buying?
A. Unfortunately we can't provide you extension for testing purposes but we have demo available for most of our extensions and happy to provide full refund if the extension doesn't work
Q. Can I request for customisation on your extensions?
A. Yes we do provide all sort of customisation for our clients at the reasonable rates. And if we believe the customisation will help our product then we also provide great discount on the customisation
Q. I have multiple websites/stores, each with a unique domain. Do I need a separate license key for each live domain?
A. Yes, each live domain requires its own license key. Our license keys are URL specific and each live domain, subdomain, subfolder requires a separate key. If you’re running multiple websites from the same Magento instance, we offer a 30% discount when purchasing license keys for two or more domains in a single order. To receive a coupon code, please contact us at support@scommerce-mage.com.
Q. How can I upgrade my extension to the latest version?
A. The upgrade process depends on your platform and how the extension was installed:
For Magento 2 (Installed via Composer)
If your extension is within the free upgrade period (12 months from the purchase date), you can update directly via the command line. Simply run the composer require command for the specific module to fetch and install the latest available version. If you are outside the free upgrade period, you will need to buy an upgrade using the link below.
For Magento 1 or Magento 2 (Installed manually via app/code)
If your extension is within the free upgrade period (12 months from the purchase date), you can simply download the latest available version by logging into our website and navigating to My Account > My Downloadable Products. If you are outside the free upgrade period, you will need to buy an upgrade using the link below.
Purchase an Upgrade:
https://www.scommerce-mage.com/magento-extension-installation-service.html
Important Note for Manual Upgrades: Before uploading the latest version, we highly recommend deleting all existing files and folders of our extension from your website. We may have deprecated or removed certain files in the update, and keeping the old ones could cause conflicts on your website.
Q.Where can I download the extension files?
A. Please login into your account on our website and go to the download link under my account section to download the extension package.
Q.Can you provide a key that works for our development (NOT PRODUCTION) environment which will work on a dynamic URL, for example, 12334.gitpod.com and 4567.gitpod.com?
A. Unfortunately it is not possible to generate license keys based on the dynamic URLs.
License keys need to be generated per domain or subdomain whether it is production or non-production.
Q. How can I manually uninstall your module?
A. Please follow the below steps -:
Step 1: Navigate to our store and login to your account. Then go to the My Account Section, on the left menu click on Composer Instructions.
Step 2: Next, run the config commands shown on the top of the page then click on the extension that you want to install. A composer require command will be revealed in the dropdown menu. Run the command then clear caches to complete the installation.
Step 2: Next, run the config commands shown on the top of the page then click on the extension that you want to install. A composer require command will be revealed in the dropdown menu. Run the command then clear caches to complete the installation.
Q. Do you support SPA (Single Page Application) / PWA (Progressive Web Application) / AMP ?
A. Unfortunately, we don’t support SPA or PWA or AMP but we may be supporting them in future depending upon the demand.
Change Log
Version 2.0.21
2026-04-30 14:10:44
Version 2.0.20
2025-11-13 11:00:46
Fixed cookie parsing logic for GS1.1 tracking cookies as previously the parser could extract incorrect session IDs and timestamps.
Version 2.0.19
2025-11-11 12:57:42
The following changes have been implemented -:
- Improve PHP 8+ compatibility by updating Mobile Detect constructor parameters.
- Improved UTF‑8 handling when posting data to Google (replaced utf8_encode with mb_* checks).
- Hardened JS output in tracking.phtml by escaping the GA cookie name and adjusted nonce usage.
- Improve PHP 8+ compatibility by updating Mobile Detect constructor parameters.
- Improved UTF‑8 handling when posting data to Google (replaced utf8_encode with mb_* checks).
- Hardened JS output in tracking.phtml by escaping the GA cookie name and adjusted nonce usage.
Version 2.0.18
2025-10-14 13:43:42
Added support for Google's new Consent Mode v2.1 cookie format (GS2.1)
Version 2.0.17
2025-07-03 14:30:59
Made it compatible with PHP 8.3
Version 2.0.16
2025-02-18 13:06:01
Fixed compatibility issue with PHP 8.2
Version 2.0.15
2024-06-10 14:24:40
Changed the event for adding tracking information to the quote
Version 2.0.14
2024-06-07 17:37:50
Successfully addressed and rectified all Content Security Policy (CSP) inline script issues, ensuring full compatibility with Magento version 2.4.7
Version 2.0.13
2023-10-31 12:45:07
The timestamp_macros are verified and replaced with the order date for transactions that have a timestamp_macro older than 72 hours. This is because GA4 does not import transactions with old timestamp_macros.
Version 2.0.12
2023-08-08 06:59:32
Enabled the option of transmitting transactions to Ga4 via measurement protocol api upon invoice generation, which can be activated or deactivated
Version 2.0.11
2023-08-04 13:33:17
Fixed the bug that caused an error when creating an order in the admin panel. The error message was "Unable to unserialize value."
Version 2.0.10
2023-07-28 07:12:26
Resolved the problem of saving and transmitting the client id to GA for accurate source and medium reporting.
Version 2.0.9
2023-07-04 09:12:55
Added Session_id and Timestamp_macros to the payload to have more accurate tracking in terms of user data
Version 2.0.8
2022-11-14 13:27:23
Fixed issue related to product not sending to Universal Analytics.
Version 2.0.7
2022-10-13 14:01:32
Made it compatible with Magento 2.4.5
Version 2.0.6
2022-07-12 11:28:15
Implemented new functionality to support missing transactions for GA4. Also added PHP 8 support along with made it compatible with Magento version 2.4.4
Version 2.0.5
2022-03-04 15:47:39
Added feature to capture customer's landing page and allow to set default landing page from configuration. Also create new setting to test missing orders which are going to be synched with GA beforehand. Additional check being added to confirm transaction hasn't been created in GA on different date to avoid duplicate transaction issue.
Version 2.0.4
2022-01-06 14:17:46
Fixed issue related to same day transactions not reaching GA when skip day is set to 0 especially the ones which are placed after 12 noon.
Version 2.0.3
2021-09-06 09:11:06
Added feature to allow skip days to 0 so that we can synch same day transactions to Google Analytics instead of waiting for 24 hours for orders to get synched
Version 2.0.2
2021-08-05 17:03:12
Upgraded to latest version of Google API client and fixed issues related to product or category being deleted after order placement
Version 2.0.1
2021-06-29 07:49:45
Change cron config to run every 4 hours and fixed issue related to cron job not executing
Version 2.0.0
2021-02-10 07:30:03
Initial Release
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Reviews
Improve GA4 data accuracy
I have been using this extension for a few months now and I am very happy with it. It has solved the problem of missing transactions in GA4, which was affecting my conversion tracking and reporting. T...
Works great!
We bought this extension to get 100% transactions in GA as we have had almost 30% our transactions missing in Google Analytics. This extension was quite easy to install, we had few doubts related to c...
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- Admins can now manually send "refund" events to Google Analytics 4 via the order view page or mass actions. This feature is specifically designed to correct transactions accidentally sent to GA4; it does not impact standard or partial refund processing.
- Added support for sending custom dimensions including order_source, order_medium, and order_campaign whenever they are collected.
- Resolved an issue to ensure the session_id is extracted accurately