MAXWELL-SCOTT BAGS

Google Analytics 4

We implemented Google Analytics 4, the latest version of the web analytics service, to track and measure the website's performance and user behavior, such as page views, sessions, events, conversions, and more !

Google Analytics 4 is the latest version of the web analytics service that helps you measure and understand your website and app traffic and engagement. Google Analytics 4 has many new features and benefits that make it a powerful and flexible platform for the future of measurement.

Klaviyo, TrustPilot, and Facebook

Klaviyo, TrustPilot, and Facebook are some of the third-party services that we integrated with the website of Maxwell Scott Bags, a luxury leather goods brand. These services help the brand communicate with their customers, collect feedback, and generate social proof, which are essential for building trust and loyalty among their audience. Here is how each service works and benefits the brand:

Klaviyo: Klaviyo is an email marketing platform that allows the brand to create and send personalized and targeted email campaigns to their customers, such as welcome emails, abandoned cart emails, product recommendations, and more. Klaviyo also helps the brand segment their customers based on their behavior, preferences, and purchase history, and measure the performance and ROI of their email campaigns. By using Klaviyo, the brand can increase their email open rates, click-through rates, conversions, and revenue.

TrustPilot: TrustPilot is a review platform that allows the customers to rate and review the brand's products and services, and share their feedback and experiences with other potential customers. TrustPilot also helps the brand display their reviews and ratings on their website, Google, and other platforms, and respond to their customers' comments and queries. By using TrustPilot, the brand can improve their online reputation, customer satisfaction, and SEO ranking.

Facebook: Facebook is a social media platform that allows the brand to create and manage a Facebook page and a Facebook shop, where they can showcase their products and values, and interact with their customers and fans. Facebook also helps the brand create and run Facebook ads and Instagram ads, which are targeted and optimized based on the customers' interests, demographics, and behavior. By using Facebook, the brand can increase their brand awareness, social media engagement, and traffic.

TradeByte, Amazon, ShipTheory, and NOTHS

TradeByte: TradeByte is a cloud-based software solution that connects brands and retailers with online marketplaces and platforms. TradeByte enables Maxwell Scott Bags to integrate their product data, orders, and inventory with various e-commerce channels, such as Zalando, Otto, and About You. TradeByte also provides analytics and reporting tools to help Maxwell Scott Bags optimize their sales performance and customer satisfaction.

Amazon: Amazon is one of the world's largest online marketplaces, where Maxwell Scott Bags can sell their products to millions of customers worldwide. Amazon offers various services and features to help sellers grow their business, such as Fulfillment by Amazon (FBA), Amazon Advertising, Amazon Seller Central, and Amazon Prime. Maxwell Scott Bags can use Amazon to reach new markets, increase their brand awareness, and benefit from Amazon's logistics and customer service.

ShipTheory: ShipTheory is a shipping management software that automates the process of creating and printing shipping labels, tracking parcels, and sending notifications to customers. ShipTheory integrates with Maxwell Scott Bags' e-commerce platforms, such as Shopify and Magento, and their shipping carriers, such as DHL, FedEx, and Royal Mail.

Custom Features Built

We built many custom features for the website, such as:

Heard about us: This is a feature that asks the customers how they heard about Maxwell Scott Bags, and collects valuable data on the sources and channels of their traffic and conversions.

GDPR: This is a feature that ensures the website complies with the General Data Protection Regulation, a law that protects the privacy and rights of the customers in the European Union.

Product Feed Generator: This is a feature that generates and updates the product feed for Facebook, Google, and Shoptimised, which are services that help Maxwell Scott Bags advertise and sell their products on different platforms.

Advent Calendar for XMas: This is a feature that creates a festive and interactive calendar for the customers, where they can open a door every day and get a surprise offer or gift from Maxwell Scott Bags.

Advanced Reporting: This is a feature that provides detailed and customized reports on the website performance, such as sales, revenue, traffic, conversions, and more.

SEO related features: These are features that improve the search engine optimization of the website, such as canonical, hreflang, rich snippet, and cross linking.

Fully responsive website: We made the website fully responsive, which means it adapts to the screen size and device of the customers, whether they are using a mobile, tablet, or desktop. This ensures the website is user-friendly, accessible, and attractive on any device.