Fertility2U
Fertility2U is a homecare pharmacy that caters for both NHS and private patients. We helped them migrate their existing website from Magento 1 to Magento 2 and customized it to fit their needs. We integrate their e-commerce system with their accounting software, Sage, and their SMS notification service, MAGEDELIGHT.
The Challenge & the Solution
The Challenge: They were looking for a partner that could offer them a scalable and dependable e-commerce platform that could manage their intricate business procedures. They wanted to comply with the NHS standards and regulations for online pharmacies, such as the NHS logo use, the NHS Electronic Prescription Service, and the NHS Data Security and Protection Toolkit. They needed a platform that could meet the NHS criteria and requirements and ensure the quality and safety of their services.
The Solution: We have created a new Magento 2 website for Fertility2U, with a responsive and modern design that showcases their products and services. We integrated website with our own modules like Product shelf life, Shipping Email tracking, etc and third party services such as Shiptheory, ZENON, etc. This helps them to streamline their business processes, reduce errors, and improve customer service. As a result of our work, Fertility2U was able to launch their new and improved Magento 2 website with minimal downtime and disruption.
Key Objectives Achieved
Sage Integration
We synced their customers, products, invoices, and credit memo data between Magento 2 and Sage using a custom API. This enabled them to manage their accounting and inventory more easily and accurately.
MAGEDELIGHT SMS notification
We developed a custom module that enabled them to import and export their customers' favourite products data from Magento 1 to Magento 2. This helped them retain their loyal customers and increase their repeat purchases.
Favourite Products Import and Export
We developed a custom module that enabled them to import and export their customers' favourite products data from Magento 1 to Magento 2. This helped them retain their loyal customers and increase their repeat purchases.
Scommerce extensions and bespoke functionalities
F2U uses various Scommerce extensions such as Product shelf life, Shipping email tracking, Customer disassociation, Order Attribute Sync, Delivery Calendar, F2U Boxes, Repeat Order Subscriptions, Zebra Printer, etc and bespoke functionalities such as Shiptheory, Zenon, Magecomp, Magento 2 GDPR, Magento 2 Google reCaptcha, Magento 2 Store pickup, Magedelight,and Magento 2 One Step checkout to enhance its website and online store..
Customer Group Most Order Product Update
This point describes how F2U tracks and analyzes the order data of its customer group to identify the most ordered products and update them accordingly. F2U uses a sophisticated data management system that collects and processes the information about the quantity, frequency, duration, and type of products ordered by its customers. F2U then uses this data to optimize its product portfolio, improve its product features, adjust its product prices, and recommend its products to potential customers. F2U aims to increase its sales, revenue, and customer loyalty by updating its most ordered products.
Customer Segmentation
Fertility2U recognized the diverse needs of its customer base and implemented a robust customer segmentation strategy. Customers were categorized into three distinct segments: B2C, B2B, and B2B Large. Each segment is treated to tailored experiences, ensuring that the unique requirements of different customer groups are met. Whether it's personalized promotions for B2C customers or specialized account management for B2B Large clients, customer segmentation optimizes the overall shopping experience.
Favourite Customer Group Product Update
This point describes how F2U updated its products to meet the needs and preferences of its favourite customer group, which is the fertility patients who require specialized medications and personalized services. F2U offers a wide range of products, such as fertility drugs, ovulation tests, pregnancy tests, supplements, and accessories, that are designed to help fertility patients achieve their goals. F2U also provides free consultations, online prescriptions, home delivery, and aftercare support to its customers. F2U constantly updates its products based on the latest research, customer feedback, and market trends to ensure the highest quality and satisfaction.
Lifetime Support
We've got Fertilit2U covered! Seamlessly supporting their website with a rhythm of continuous bug fixes and updates. Your digital journey is our groove, and we're here to keep the beats smooth!

Sage Integration
Sage is a leading accounting software that helps businesses manage their finances, invoicing, inventory, and more. We integrated Fertility2U's Magento 2 e-commerce website with Sage using a custom API. This allowed Fertility2U to sync their customers, products, invoices, and credit memo data between their website and Sage. This helped them to:
Save time and resources: They did not have to manually enter or update the data in both systems, which reduced the risk of errors and duplication. They also did not have to invest in additional software or hardware to run their e-commerce and accounting systems.
Improve accuracy and reliability: They could ensure that the data in both systems were consistent and up-to-date, which improved their reporting and decision-making. They could also track and monitor their sales, inventory, and cash flow more easily and accurately.
Enhance customer service and satisfaction: They could provide their customers with faster and smoother transactions, such as sending invoices, processing payments, and issuing refunds. They could also offer their customers more payment options, such as credit cards, PayPal, or bank transfers. The sage integration that we did for Fertility2U was a success and they were very happy with the results. They were able to streamline and automate their e-commerce and accounting processes and improve their business performance and profitability. blush
Product Import and Export
Fertility2U has a large and diverse catalog of products that they offer to their customers. They need to update and manage their product information, such as prices, descriptions, images, and attributes, on a regular basis. They also need to transfer their product data from their old Magento 1 website to their new Magento 2 website. We developed a custom module that enabled them to import and export their product data in a fast and easy way. We used the Magento 2 Import and Export functionality, which allows them to upload and download their product data in CSV or XML format. We also customized the module to fit their specific needs and preferences, such as:
Filtering the products by categories, attributes, or keywords
Mapping the product fields and values between Magento 1 and Magento 2
Validating the product data and resolving any errors or conflicts
Scheduling the product import and export tasks and running them in the background
Logging the product import and export history and status
The product import and export functionality that we did for Fertility2U was a success and they were very happy with the results. They were able to migrate their product data from Magento 1 to Magento 2 without any hassle or loss. They were also able to update and manage their product data more efficiently and effectively. blush


Bespoke Development: Product shelf life, Customer disassociation, etc
Fertility2U has some unique and specific needs and requirements that are not covered by the standard Magento 2 features and functionalities. We developed some custom modules and extensions that enabled them to implement their bespoke functionalities on their website. These are:
Product Shelf Life: This functionality allows F2U to manage the expiry dates of their products and ensure that they only sell products that are safe and effective. It also allows F2U to display the shelf life of their products on their website and inform their customers about the remaining time before the products expire.
Customer disassociation: This functionality allows F2U to disassociate a customer from their account and delete their personal data, such as name, email, address, and phone number. This is done to comply with the General Data Protection Regulation (GDPR) and respect the customer's right to be forgotten.
Order Attribute Sync: This functionality allows F2U to sync the order attributes, such as order status, payment method, or shipping method, between their website and their pharmacy management system. This helps them to keep track of their orders and update their customers accordingly.
Shipping Email Tracking: his functionality allows F2U to send an email to their customers with a tracking link for their shipments. This helps them to provide their customers with more transparency and convenience regarding their deliveries.
Tracking HTML: This functionality allows F2U to embed a tracking HTML code in their website that displays the current location and status of their shipments. This helps them to provide their customers with more information and assurance regarding their deliveries.
Bespoke Development: Delivery Calendar, Repeat order subscription, etc
Delivery Calendar: This functionality allows F2U to display a delivery calendar on their website that shows the available delivery dates and times for their products. This helps them to provide their customers with more flexibility and choice regarding their deliveries.
F2U Boxes: This functionality allows F2U to offer their customers the option to buy a box of products that are curated and customized according to their needs and preferences. This helps them to provide their customers with more value and variety regarding their products.
Repeat Order Subscriptions: This functionality allows F2U to offer their customers the option to subscribe to their products and receive them on a regular basis. This helps them to provide their customers with more convenience and loyalty regarding their products.
Zebra Printer: This functionality allows F2U to print their shipping labels and invoices using a Zebra printer, which is a thermal printer that produces high-quality and durable prints. This helps them to improve their shipping process and quality.
Custom Create Customer and Order Grid: This functionality allows F2U to create and manage their customers and orders using a custom grid that displays the relevant and important data, such as name, email, phone number, order number, order status, or order date. This helps them to improve their customer service and order management.


Third party Integration
Fertility2U uses various third party services to enhance their e-commerce website and provide more features and functionalities to their customers. We integrated their Magento 2 website with the following third party services:
Shiptheory: This service allows F2U to automate their shipping process and connect their website with their preferred carriers, such as Royal Mail, DPD, or FedEx. It also allows F2U to print shipping labels, track shipments, and send notifications to their customers.
Zenon: This service allows F2U to integrate its website and online store with its pharmacy management system. It also allows F2U to sync the inventory, prescriptions, dispensing, and billing data between its website and its pharmacy. It helps F2U to manage its pharmacy operations and comply with the pharmacy regulations and standards.
Magecomp: This service allows F2U to optimize their website performance and speed. It also allows F2U to improve their website security and SEO. It helps F2U to enhance their website usability and visibility.
MAGEDELIGHT: This service allows F2U to send automated and personalized SMS messages to their customers regarding their orders, deliveries, and promotions. It also allows F2U to collect feedback and reviews from their customers. It helps F2U to increase their customer engagement and loyalty.
BSS Commerce: This service allows F2U to customize their website design and layout. It also allows F2U to add more features and functionalities to their website, such as product labels, countdown timers, or pop-ups. It helps F2U to make their website more attractive and interactive.
CART2QUOTE: This service allows F2U to offer their customers the option to request a quote for their products. It also allows F2U to manage and negotiate the quotes with their customers. It helps F2U to increase their sales and conversions.
Third-Party Integration
MIRASVIT: This extension allows F2U to optimize their website search and navigation. It also allows F2U to improve their website relevance and ranking. It helps F2U to enhance their website usability and visibility.
BIM: This extension allows F2U to manage their product images and videos. It also allows F2U to display their product media in a responsive and attractive way. It helps F2U to make their website more appealing and engaging.
Magepal: This extension allows F2U to customize their website checkout and payment. It also allows F2U to add more features and functionalities to their checkout and payment pages, such as guest checkout, one-step checkout, or PayPal express. It helps F2U to provide their customers with more convenience and security regarding their transactions.
MAGEVISION: This extension allows F2U to create and manage their website banners and sliders. It also allows F2U to display their website promotions and offers in a dynamic and eye-catching way. It helps F2U to increase their website traffic and conversions.
AMASTY: This extension allows F2U to create and manage their website coupons and discounts. It also allows F2U to offer their customers more incentives and rewards for their purchases. It helps F2U to increase their customer loyalty and retention.


Third-Party Integration
MIRASVIT: This extension allows F2U to optimize their website search and navigation. It also allows F2U to improve their website relevance and ranking. It helps F2U to enhance their website usability and visibility.
BIM: This extension allows F2U to manage their product images and videos. It also allows F2U to display their product media in a responsive and attractive way. It helps F2U to make their website more appealing and engaging.
Magepal: This extension allows F2U to customize their website checkout and payment. It also allows F2U to add more features and functionalities to their checkout and payment pages, such as guest checkout, one-step checkout, or PayPal express. It helps F2U to provide their customers with more convenience and security regarding their transactions. MAGEVISION: This extension allows F2U to create and manage their website banners and sliders. It also allows F2U to display their website promotions and offers in a dynamic and eye-catching way. It helps F2U to increase their website traffic and conversions. AMASTY: This extension allows F2U to create and manage their website coupons and discounts. It also allows F2U to offer their customers more incentives and rewards for their purchases. It helps F2U to increase their customer loyalty and retention.The Result
F2U is a website that provides online fertility services and products to the customer in the UK and Eurpoe.
Due to our work the website has achieved some impressive results as shown below:
30%
Conversion Rate Optimization (CRO)
50%
Sales Revenue Uplift
25%
Operational Efficiency
34%
Marketing Reach and Engagement
40%
Organic Traffic Growth
22%
Inventory Management Optimization