Cookebrothers

Google Tag Manager Integration

The integration of Google Tag Manager Pro with Cookebrothers' digital infrastructure has unleashed a powerhouse of tracking capabilities, seamlessly implementing diverse tracking codes such as Google Analytics 4, Facebook Pixel Tracking, Google Ads Conversion tracking, and a myriad of others. This comprehensive suite of tracking tools empowers Cookebrothers with advanced analytics, allowing for a meticulous examination of user interactions, website performance, and marketing campaign effectiveness.

Diverse Tracking Codes Implemented: Cookebrothers now navigates the digital landscape with a sophisticated arsenal of tracking codes. From the foundational insights provided by Google Analytics 4 to the targeted tracking facilitated by Facebook Pixel, and the conversion optimization metrics derived from Google Ads Conversion tracking, the integrated Google Tag Manager Pro ensures that every facet of user engagement and marketing impact is meticulously tracked and analyzed.

Effortless Tag Management: Google Tag Manager Pro transforms the management of these diverse tracking codes into an effortless process for Cookebrothers. The centralized platform allows for seamless deployment, modification, and organization of tags, eliminating the need for constant backend interventions. Cookebrothers gains agility in adapting to evolving tracking requirements without compromising efficiency.

Customer Segmentation and Credit Management

Customers were categorized into three segments: B2C, B2B, and B2B Large, ensuring tailored experiences for each.

Integration with Sage: Seamless integration with Sage allowed automatic extraction of account details for B2B and B2B Large customers, minimizing manual data entry.

Invoice Address Management: B2C and B2B customers gained the flexibility to update and change their invoice addresses for a personalized shopping experience.

Customer Group Mapping: Efficient customer group mapping in the backend ensured proper segmentation of B2C, B2B, and B2B Large customers.

Credit Management: Cookbrothers took a proactive step in empowering its credit customers, specifically those in the B2B and B2B Large segments, with advanced Credit Management features. This initiative brings unprecedented visibility into trading terms, credit limits, current balances, and account hold warnings. By providing real-time insights into their financial standing, Cookbrothers ensures that B2B and B2B Large customers can exercise better financial control, fostering trust and responsible credit practices.

Bespoke Development: Elevating Functionality, Enriching Experience

The bespoke developments undertaken by Scommerce for Cookebrothers transcend generic solutions, offering a suite of features tailored to the intricate needs of the architectural hardware industry. These custom functionalities not only optimize operational processes but also contribute to a more engaging, customer-centric, and adaptable e-commerce platform.

VAT Switcher: This is a feature that allows the customers to switch between VAT inclusive and VAT exclusive prices on the website, depending on their preference and location. This helps the customers to see the accurate prices of the products, and to avoid any confusion or misunderstanding.

Cut to Length: This is a feature that allows customers to order products that can be cut to their desired length, such as metal rods, tubes, or wires. This helps the customers to get the exact size and quantity of the products they need, and to save time and money. The customers can enter the length and quantity of the products on the product page, and see the price and weight of their custom order.

Sample Products: This is a feature that allows customers to order free samples of certain products, such as door handles, hinges, or locks before they make a purchase. This helps the customers to test the quality and suitability of the products, and to increase their confidence and satisfaction. The customers can select the products they want to sample on the product page and add them to their cart.

Pay On Account: This is a feature that allows the customers to pay for their order on account, meaning that they can place their order without paying upfront, and pay later within a specified period of time, such as 30 days. This helps the customers to manage their cash flow and budget, and to enjoy the convenience and flexibility of deferred payment. This feature is only available for B2B and B2B Large customers who have a credit account with Cookebrothers, and who meet the eligibility and credit criteria.

Onestepcheckout, Hubspot Integration, Product Attachments, and More

Onestepcheckout: This is a feature that simplifies the checkout process for the customers, by combining all the steps into one page. This helps the customers to complete their orders faster and easier, and to reduce the cart abandonment rate.

Hubspot Integration: This is a feature that integrates the website with Hubspot, a powerful and popular marketing and sales platform. This helps Cookebrothers to track and manage their leads, customers, and campaigns, and to improve their marketing and sales performance.

Product Attachments: This is a feature that allows the customers to download and view various attachments related to the products they are interested in, such as product specifications, installation guides, user manuals, certificates, warranties, etc. This helps the customers to get more information and details about the products, and to ensure the quality and suitability of the products.

Heard About Us: This is a feature that allows the customers to select how they heard about Cookebrothers from a drop-down list on the checkout page, such as Google, Facebook, Twitter, Instagram, YouTube, Email, Word of Mouth, etc. This helps Cookebrothers to track and measure their marketing channels and their effectiveness, and to optimize their marketing strategy and budget.

Delivery Instructions: This is a feature that allows the customers to enter any special instructions or requests for the delivery of their order, such as preferred delivery date, time, or location, or any specific packaging or handling requirements.

Custom Features Built

Push & Kick Plate Functionality: The implementation of Push & Kick Plate functionality on the website enhanced the product selection and ordering process for customers.

Extended SEO Capabilities: Leveraging Scommerce's SEO extensions such as Canonical Tags, Rich Snippet, and SEO Sitemap, Cookebrothers experienced improved search engine visibility, leading to increased organic traffic.

Product Feed Generator: The Product Feed Generator functionality allowed seamless integration with various marketing platforms, facilitating better reach and exposure for Cookebrothers' products.

GDPR Compliance: Ensuring the website's compliance with GDPR regulations, Cookebrothers built trust with customers by prioritizing data protection and privacy.

Free Shipping Bar: The addition of the Free Shipping Bar not only encouraged larger purchases but also kept customers informed, contributing to a more transparent shopping experience.

Admin Activity Logger: The Admin Activity Logger enhanced security by providing detailed logs of backend activities, enabling Cookebrothers to monitor and track changes made by administrators.

Hidden Products Functionality: With the Hidden Products functionality, Cookebrothers could strategically manage product visibility, ensuring that specific items were accessible only to targeted customer segments.