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Enhanced Ecommerce Tracking with Google Tag Manager

£84.99 Excluding VAT

This Magento extension allows you to install Google Tag Manager on your Magento store which will help you integrate Enhanced Ecommerce, Google Dynamic Remarketing, Facebook Pixel, Facebook Conversion and many more tracking with GTM (Google Tag Manager).

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Magento Google Tag Manager for Enhanced Ecommerce and more tracking

This module allows you to integrate Google Tag Manager on your Magento webstore with minimal effort

Here are the main features of this module-:

  • It allows you to integrate Enhanced Ecommerce tracking
  • It allows you to integrate Google Adwords Dynamic Remarketing tracking
  • It allows you to integrate Facebook Audience Pixel tracking
  • It allows you to integrate Facebook Conversation Pixel tracking
  • It allows you to integrate Marin tracking
  • It allows you to integrate Interstate Analytics tracking
  • It allows you to integrate Perfect Audience tracking
  • It allows you to integrate Custom HTML tag tracking with data layers
  • It allows you to integrate many other pixel and conversation pixel tracking
  • It works with sub-domains and multi-domain websites **
  • It comes with an e-commerce tracking and send all the item level information to Google
  • It supports Enhanced Ecommerce Shopping Behaviour Report using data layer
  • It supports Enhanced Ecommerce Checkout Behaviour Report which measures Magento checkout steps using data layer
  • It supports Enhanced Ecommerce Product List Performance Report using data layer
  • It supports Enhanced Ecommerce Product Performance Report using data layer
  • It supports Enhanced Ecommerce Sales Performance Report using data layer
  • It captures product Impressions, add to cart & product clicks events on category page
  • It captures product Impressions, add to cart & product clicks events on product page
  • It captures product Impressions, add to cart & product clicks events on advanced search and search result pages
  • It captures product Impressions, add to cart & product clicks events on related products
  • It captures product Impressions, add to cart & product clicks events on cross-sell products
  • It captures product Impressions, add to cart & product clicks events on up-sell products
  • It captures refunds against the original transaction
  • It sends transactional data for offline transactions like phone or mail orders
  • It creates data layer after successful submission of contact us or registration form
  • It creates data layer with user information when logged in. For example email address for interstate analytics
  • It supports IWD one page checkout, MageStore one step checkout, Firecheckout, GoMage, Mage Solution, MageStore, AW One Step Checkout and Magento Standard Checkout
  • It measures complete checkout process including billing, shipping, shipping method, payment method and order review steps
  • It measures checkout steps with user selected option For example, shipping method selected as 'next day delivery' or payment method as 'paypal' will be shown in the events
  • It capture promotion data with each transaction including promotion or coupon code
  • It measures transactions with specified local currency
  • It supports Facebook Dynamic Remarketing and capture data for ViewContent, Search, AddToCart, InitiateCheckout, AddPaymentInfo, Purchase using GTM data layer
  • It supports Google Adwords Dynamic Remarketing and capture data on home, product, category, search, checkout and order confirmation page using GTM data layer
  • This module can be completely disabled whenever required via system configuration in admin

Same version of Magento 2 module can be bought using the following link www.scommerce-mage.co.uk/magento-2-enhanced-ecommerce-tracking-with-google-tag-manager.html

We have implemented this module on our demo website for you to have a look demo.scommerce-mage.co.uk, please email us (core@scommerce-mage.co.uk) your gmail ID and we are more than happy to share our test Google Analtytics account with you.


Compatible with community: 1.4.x - 1.9.x and enterprise: 1.8.x - 1.14.x

We provide 20 days free support from the date of purchase for any standard Magento site. Installation service is also available with a minimal charge of £50 with 30 days free support for any standard Magento Site. If you need any help with this extension or you want to enhance this extension to meet your business needs, please contact and we will get in touch with you. And if we like your idea we might do the solution at discounted rate or for free.


** Please refer to our FAQ or T&C section for running our extensions on multiple domains or sub-domains

Please note: If you buy our installation service with this module then we are only going to setup only one tracking in your GTM account and for any other tracking you need to buy additional installation service.

Additional Information

Frequently Asked Questions


Q. How can I get license key for my development website?

A. If you want to get the license key for the developer website, please contact our team at core@scommerce-mage.com along with order number and development site URL. The developer website can be on a separate Magento installation than your base domain for which the license was purchased

Q. Can I test the extension before buying?

A. Unfortunately we can't provide you extension for testing purposes but we have demo available for most of our extensions and happy to provide full refund if the extension doesn't work

Q. Can I request for customisation on your extensions?

A. Yes we do provide all sort of customisation for our clients at the reasonable rates. And if we believe the customisation will help our product then we also provide great discount on the customisation

Q. I have two live domains, do I need a separate license key for each live domain?

A. Yes you need to buy a separate license key for each live domain or sub-domain. If you are buying licenses for more than four live sites in one transaction then we can offer you 30% discount on total amount

Q. On category page, when I check id field in the data layer, it shows blank, not sure why?

A. Go to Admin -> Catalog -> Attributes -> Manage Attributes . Now search for sku attribute, once found click on the sku attribute to edit and make sure "Used in Product Listing" is set to yes.

Q. Some of the tags are not getting triggered when I am on debug mode in GTM

A.There could be few reasons -:

  1. You haven't enabled dyamic remarketing tags / facebook tracking / enhanced ecommerce in Magento admin configuration. They should all be enabled for tracking to work properly.
  2. Check our user guide to make sure your tags, triggers and variables are set up correctly as depicted in our user guide. Please note: variable in GTM are case sensitive.

Q. Why do I get "Invalid or missing account ID" error in Google Tag Assistance?

A. Either you have put the wrong GTM code or you have GTM code with 7 or more digit number. Click here for more information https://support.google.com/tagassistant/answer/3207128?hl=en#invalid_id

Q. Chrome Google Tag Assistance reporting that tag manager should not be in a div tag, how should I solve this?

<script> tag must not be included in a <div>

A. Please make sure your page column files /app/design/frontend/custom_theme/default/template/page/*column-*.phtml have before_body_end just before body closing tag, like shown below -:

<?php echo $this->getChildHtml('before_body_end') ?>
</body>

Q. Does the plugin add the appropriate dataLayer needed to capture a transaction on the confirmation page to pass to GA or does the dataLayer need to be manually added to the site

A.Everything will work fine if you follow the user guide exactly. Please ensure "enabled enhanced ecommerce features" is set to yes in GTM. This is achieved in your GTM environment.

Q. Are additional tags needed to capture your base ecommerce tracking?

A. No additional tags are needed for ecommerce tracking to work.


Q. What is the difference between the Enhanced Ecommerce tracking extension and also the Enhanced Ecommerce with Google Tag Manager tracking extension?

A. GTM pro helps you track not only Enhanced Ecommerce tracking but many others like Facebook, Google Analytics, Marin Software, Google Adwords and many more trackings via Google Tag Manager. Our Enhanced Ecommerce module is completely focused on Google enhanced ecommerce on so you would have more features in that module in comparison to our GTM pro module. For example:- It comes with an option to link two google analytics accounts which is not part of GTM pro.

Q. Why do I see page not found or 404 error with gtm.js?

A. This happens because either your GTM Account ID is invalid or you haven't published your container in Google Tag Manager

Version 0.0.1 - New GTM pro module with Enhanced ecommerce and dynamic remarketing tracking

Version 0.0.2 - Updated user guide and moved js folder outside app directory

Version 0.0.3 - Fix to send prices for related and upsell products as they were coming zero

Version 0.0.4 - added support for IWD and Firecheckout, along with logged in user information on every page

Version 0.0.5 - added GoMage, Mage Solution, MageStore one page checkouts

Version 0.0.6 - added facebook custom html code in the set up guide to help copy paste the code

Version 0.0.7 - added additional data layer to support Criteo OneTag

Version 0.0.8 - Changed the code to meet Google guidelines and recommendation

Version 0.0.9 - fixed issues related to GTM pro extension when extension is not enabled

Version 0.0.10 - fixed pagination and sorting issue on category page

Version 0.0.11 - added new data layers for contact us form submission and registration completion

Version 0.0.12 - Added new feature to send phone orders to GA. Also checked whether module is enabled or not in observer functions

Version 0.0.13 - Added support for AW One Step Checkout

Version 0.0.14 - Fixed some issues related to phone orders and also fixed some notices in system.log related to brand information

Version 0.0.15 - Changed the way js files being included in the module to achieve magento best practices

  1. GTM Expert
    Review by Alex G

    Really happy with the service these guys know their stuff. We bought extension with installation, bit pricey but I would say it is worth every penny because of their knowledge about GTM. Well done guys and keep up the good work. Thanks for all your help.

    (Posted on 14/06/2017)

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  2. Works!
    Review by Gill Epps

    This extension works as expected, we had some teething problems but SCommerce team fixed it straight away. Really impressed with their step by step documention for GTM, well done guys! Keep it up

    (Posted on 08/03/2017)

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  3. Great Product
    Review by weapondirect.com

    If you are looking for a Magento solution that takes fully integrates with Google Tag Manager, this is it!
    The integration was seamless, and extremely easy to setup and use. We had some custom requests, and the Scommerce team completed them extremely fast.
    I definitely recommend this extension for any Magento e-commerce Store.

    (Posted on 01/06/2016)

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